Regulation
of broadcast media
25
September 2004 - Emailed
Now,
to the issue at hand - the FRC and decency laws. The overall subject
is about the battle against "sinful" content on TV, radio, and cable,
but my thoughts on that battle will take my comments outside the
scope of your email, so let me address first the specific question
you asked, which was whether the basis of "the public owns the airwaves"
is a noble basis on which to fight that battle. From the technical
perspective of an engineer, my first instinct is to ponder whether
that statement can be true, or even quantified to the point where
its truth can be discussed. I think the only way to get to that
point is to thoroughly and completely understand all the different
considerations of what we're talking about - starting with details
about what it actually is (I ask your forgiveness in advance if
I mention things you already know). What makes up the "airwaves",
can they be "owned", and if so, who is entitled to own them? The
"airwaves" that everyone talks about are nothing more than ranges
of energy frequencies in the non-visible spectrum - specifically,
frequencies between 3 Hz and 300 GHz. Technology has given us the
capability to transmit and receive information by generating radio
waves tuned to these frequencies, from analog data like stereo audio
and TV video/audio to digital data like internet packets. When these
technologies were first developed, a scheme had to be devised to
"partition" the available frequencies into discrete bands so that
transmitters broadcasting different types of data (or even different
versions of the same type) wouldn't jumble each other's signal.
In the 1920s industry and the federal government (under the Hoover
administration's predecessor to the FCC) collaborated to establish
such a scheme and thus, the divisions between (among others) HF,
VHF, and UHF were born that carry AM (and short-wave) radio, FM
radio and broadcast TV (ch. 2-13), and broadcast TV (ch. 14-69)
and household cordless phones, respectively. The FCC gets to determine
and mandate which technologies (and to a certain extent, even which
corporations) get to use which frequency bands for what applications.
The basis for free-market capitalism is private property ownership
and the unregulated use of it. But if anyone can be said to "own"
the "airwaves", is it the government who grants the privileges,
the corporations who own and broadcast the content, or the consumers
who receive and decode the signals? If signal broadcasters own them
outright, no legislation should be allowed to regulate content;
if government shares at all in ownership it follows that it can
regulate their use, at least to the extent of its shared ownership;
but full or shared ownership by the public is the thorniest of the
possibilities - how can something be owned by 200 million people
and regulated according to the preferences of each and all? Clearly
there is no easy answer, and members of the Democratic, Republican,
Green, Constitution, and Libertarian parties would likely give five
different answers. I don't claim to have even made up my own mind
conclusively on the issue, but one's answer to the question of the
possibility of ownership and its placement will certainly take him
closer to determining how much regulation is required or justified
in controlling content.
Leaving
the primary question of ownership momentarily and assuming some
regulation could be justified, let me comment on the forms such
regulation could possibly take. If the entity responsible for regulation
(the government, groups of consumers or individuals, or industry
partnerships) decides to enact and enforce some form of content
regulation on radio and TV signals, the preferences of that entity
will be the only available content, assuming a lack of competition
by another such entity. Radio and TV signals can be received and
decoded by very cheap, widely available consumer electronics - the
communication between the transmitter and receiver is a transmission
between two private parties, the owners of the content and the receiver.
Theoretically the stated need for the proposed content regulation
would be to limit what can and should be received by any consumer
who has access to the necessary equipment. Considering the breadth
of technology that we have, the varied uses it's put to, and the
mass availability of so many different types, what would make radio
and TV different enough to warrant content regulation when other
signals broadcast over the same spectrum are not regulated? The
more precise question is, once the regulating entity controlled
the content on radio and TV, why would they stop there and not regulate
other communications between two owners of a transmitter/receiver,
like CB radios, walkie-talkies, cell phones, wireless internet,
etc.? After all, these devices are using the same radio frequency
spectrum as radio and TV, and at the moment there's little legal
difference (as I understand it) between a corporation being a content
owner/broadcaster and an individual being a content owner/broadcaster.
One proviso that's been offered regarding broadcast regulation is
that restrictions would most likely be less strict on cable networks,
but it turns out to be something of a red herring in the discussion
over broadcast regulation, especially if the justification for broadcast
regulation is that "the public owns the airwaves". The content that
is sent over cable or phone line networks is composed of the same
type of content as broadcast (music, TV, internet packets, voice,
etc.), but the transmission medium doesn't suffer from the same
ambiguity regarding ownership. There can be debate over who (if
anyone) owns the airborne radio frequency spectrum, but the same
cannot be said of a fiber-optic or coaxial cable network installed
and maintained by private corporations like Adelphia or SBC. Content
delivered over cable is much less vulnerable to the same justification
of regulation than that broadcast over the airwaves. All of which
begs the question, why would satellite TV be under the same restrictions
as cable (which is true of every argument for content regulation
I've heard) rather than the same restrictions as broadcast TV, considering
the transmission medium involved (airwaves vs. fiber-optic cable)?
That argument sounds specious to me.
It
seems to me that the most efficient and practical way to control
radio and TV content would be self-regulation by consumers and content
owners/broadcasters via the free market choices they make - it's
also the way least likely to run afoul of 1st Amendment/free speech
concerns (Michael Moore's erroneous definition of "censorship" notwithstanding).
If there are enough viewers, like this
recent Townhall.com article, who are upset enough to do something
about what they see on TV and hear on the radio, in my opinion they
already have enormous power to control exactly what they're upset
about - they can change the channel. Technological means of providing
parental control over TV content is already available, and becoming
cheaper as it comes increasingly under competitive pressure. Consider
also how fast a network will pull a show that is underperforming
in the ratings - The Simpsons have been around for so, so long for
the simple reason that people keep watching it. Method & Red, on
the other hand, was scheduled for 24 episodes but was cut off at
12 after it became clear to Fox that no one was watching it. Regarding
Howard Stern specifically - Clear Channel pulled his show from their
stations even before anyone at the FCC suggested fines at all. TV
and radio broadcasters and content owners are beholden to consumers,
and they know it - all that needs to happen is for enough consumers
to realize it too, and take the action they're already empowered
to take by changing the channel. Self-regulation by the market of
consumers and broadcasters is already effective, and can only become
more so - and without treading on the slippery slope of legislation
that always tends to be much harder to repeal than enact.
To
return to the overarching question of the nobility of the FRC fighting
this battle, my opinion is this: groups like this (and the individuals
who make them up) should do all they can to educate and convince
consumers and content owners of the need to self-regulate, but considering
that from a technical perspective it can't be conclusively argued
that the government should have legislative control of the content
broadcast over the RF spectrum, I'm not convinced they (or anyone)
should be actively lobbying for legislation in that area. This
recent FRC comment, although it deals with cable networks rather
than broadcast, is an example of an effort that I think is unnecessary.
The FRC wants legislation that will require cable operators to stop
offering pre-set channel packages and start offering a la carte
selections. I'm not sure about cable networks, but satellite TV
providers have already begun offering combinations of packages and
a la carte channels. The trend is headed towards completely customizable
channel lineups, and as competition increases through deregulation
and removal of government-sanctioned monopolies, consumer demand
for channel customization will overcome the economies of scale (which
are dubious at best) that keeps cable providers offering packages.
Combine that with the channel control features pioneered by Tivo
and being integrated into cable and satellite receivers (and versions
of which are already available for broadcast TV; among these are
V-Chip, TV Guardian, and CC+), and I really think there's no reason
for that kind of legislation.
Written as a
reply to a request for feedback from a friend regarding the efforts
of the FRC to advance legislation regulating broadcast media like
cable and satellite.
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